Breda/Antwerpen, April 18, 2003 – With the rapid extension of the product
portfolio LabWing believes that it is now appropriate to intensify it's marketing-
and communication policy.
Preffered partner was the Dutch-Belgium communication company Zeno Texts (Antwerp)
who will with a lot of energy take care of the branding of LabWing and its products.
Priority is being given to the communication regarding the expert software LabCarrier®,
the e-lab concept Labsoftime® and the content on www.labwing.com.
Luc Scholtis: “The fact that we can intensify and broaden our marketing policy
is ipso facto a positive signal. After three years of product development we
can now present to the market a product portfolio of the highest calibre. I
meantain almost ten year perfect relations with Zeno Texts and expect as such
a lot of added value from the partnership with this company.”
About Zeno Texts
Zeno Texts is a full service editting office with a remarkable track record
in the life sciences and laboratory industry. The service package includes apart
from marketing strategy consultancy for the complicated products and concepts,
also the praktical editting handwork of the chosen information carriers.
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